I have written before on this blog about how much we love Wistia. To me, Wistia is to business video publishing what ScreenSteps is to online documentation. Just like ScreenSteps takes the headache out of creating documentation, Wistia removes all of the headaches associated with publishing and distributing online video.
You don't have to encode the video in 500 different formats. You don't have an ugly YouTube player with ads on it. You don't have to worry about what device your audience is viewing the video on. You just upload the video and Wistia takes care of the rest.
Wistia just posted a video showcasing all of the pain they can remove from online video. It's called "Why Web Video Sucks". When I watched it yesterday I cracked up laughing. Check it out below:
This video is great on so many levels.
- It is short. It doesn't drag on at all.
- They show you all of the problems their service can fix without showing you how they fix them. They are covering a broad scope of information while keeping the detail very low. That is smart. The purpose of the video is to get you to want to learn more, not tell you everything you could possibly want to know.
- They add in some great humor which means that people like me are going to share it with people like you.
We spend a lot of time at Blue Mango discussing communication and how to give people the right information at the right time. As a promo piece to get people to want to know more about your service, I think Wisitia has nailed it with this video.