We are happy to announce the public beta of Clarify 2. If you don't like reading, just click here so you can download it. But if you want to read more about it before you download the beta, we have a few bullet points that highlight some of the major changes. Clarify 2 Beta This one has been a long time in the works but we think you are really going to love it. Here are some of the highlights: Multiple images per step Sub-steps WordPress export More advanced PDF templates Auto-number steps Word export HTML export More control over annotation properties Tags Support for capturing full-screen applications on OS X

This week one of our service providers, Chargify, went through a major business model change that shocked their customers and caused quite a stir on the Twitter, TechCrunch and Hacker News. To their credit, they were out engaging early and often trying to quickly make modifications to their new plans to appease their angry customers. Yesterday Lance Walley, their CEO, posted about why they had to change their prices. Essentially, they had priced themselves into a corner. They worked primarily on a freemium pricing model but with a premium sales and support process. The two don't mix well. Their original pricing made it very easy for businesses to "try out" their service. Any business could use Chargify to manage up to 50 subscription users for free. After that there were various price plans based on the number of users you had. We already had a billing system in place before switching to Chargify but Chargify had a lot of features that were really nice, saved us a bunch of time and mode our lives easier. After starting out with the service we eventually became paying customers. The problem for Chargify was that they experienced all of the costs associated with our account when we were free customers. Chargify isn't simply a service you turn on and it starts working. Especially if you are going to use their API (which is the approach we took). Working with API's, no matter how good they are, takes time for customers and creates a lot of questions. Organizations that offer API's often have to spend a lot of time answering those questions. In our early days I had questions about the product and how it worked that were quickly answered by phone, email and Twitter. And I eventually became a paying customer. But according to what Chargify is saying, there were many, many customers that never converted from free accounts to paying accounts, simply because they weren't growing fast enough. Once again, most of Chargify's support costs were incurred while accounts were free (now that we are a paying account I rarely contact support at all). If your support costs are high for free accounts and very few of those accounts become paid accounts then your business will run into trouble very quickly which is exactly what happened to Chargify.

The other day I was watching my 5-year old complete a connect-the-dots page. I was amazed at how such a simple concept could turn just about anyone into a semi-functional artist. All he had to do was draw one line at a time between two numbers. At the end he had completed a drawing that would have been far beyond his ability had the dots not been there. This is exactly how your documentation should be. Software is not art. It isn't golf. It isn't the violin. You shouldn't need to work years and years to master it. There is a task. It needs to be done. People are going to use your software to do it.

ScreenSteps offers some exciting possibilities for delivering the information your teammates need right where they need it - in the browser. But without a little bit of a plan, you can run into one of two problems: